Hewlett Packard Enterprise Company Senior Marketing Projects Lead ( Channel Mktg Projects ) in Wroclaw, Poland
Senior Marketing Projects Lead ( Channel Mktg Projects )
Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment. May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing. Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness.
Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities.
Identify/develop metrics/ benchmarks and provide insight behind the information in the performance dashboard.
Champion the utilization of common marketing processes and languages.
Implement marketing processes and tools such as marketing resource management (MRM), customer relationship management (CRM) and customer knowledge management (CKM).
Work with IT and end users to design, publish and maintain analytical reports to make key customer and marketing information available to sales, marketing and business owners.
Analyze historical financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning.
Manage marketing projects to meet timelines and ensure that the project is useful for all stakeholders.
Support and maintain marketing and sales policies with a particular focus on specific product line and/or region in compliance with local regulations.
Education and Experience Required:
BA or BS in Marketing or related field; MBA preferred.
5+ years marketing and/or project management experience.
Experience in MRM or CRM applications; statistics background a plus.
Knowledge and Skills:
In-depth knowledge of marketing principles, practices, tactics and tools.
Working knowledge of marketing activities and practices and procedures.
Familiarity with and/or experience in business and marketing strategies.
Excellent written/oral communications and analytical skills.
Strong interpersonal and project management skills; ability to manage virtual teams.
Strong negotiating skills.
Ability to interface effectively with multiple levels of management and functional disciplines.
Strong ability to influence/ drive consensus.
Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.
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