Philips Lighting Channel Marketeer B2B in Warszawa, Poland
Philips Lighting (Euronext Amsterdam ticker: LIGHT) is a global leader in lighting products, systems and services. Our understanding of how lighting positively affects people coupled with our deep technological know-how enable us to deliver digital lighting innovations that unlock new business value, deliver rich user experiences and help to improve lives. Serving professional and consumer markets, we sell more energy efficient LED lighting than any other company. We lead the industry in connected lighting systems and services, leveraging the Internet of Things to take light beyond illumination and transform homes, buildings and urban spaces. In 2015, we had sales of EUR 7.4 billion and currently we have approximately 36,000 employees in over 70 countries.
Philips Lighting offers expertise, depth and reach across the entire lighting value chain to improve and simplify the work of our professional partners wherever our knowledge and reach can create value for them. From LED light sources to the increased role of controls to all-inclusive tailor-made solutions.
Philips challenges you to define and execute the Go-To-Market strategy for specific Channel B2B in cooperation with sales & marketing (product & marcom). You will manage channel conflicts in the market, and collaborate in implementing price positioning in the respective market.
Drives channel segmentation
Drives consistent channel strategy and in store/ shopper marketing activities
Responsible for marketing activity plan and budget in assigned channel
Leads partner-related launch efforts for products, services and platforms
Manages revenues and IGM targets within the assigned Channel
Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account
Designs Channel activities and programs and campaigns focused on Channel market needs
Defines operating principles and rules of engagement with customers
Market development and leads creation
Drives cross functional collaboration, strategic focus and organization agility
We are looking for:
Graduate with Master Degree in Business Administrations in marketing/sales or a related discipline
Fluent Polish and English (both orally and in writing) is a must
5+ years of experience in any combination of trade marketing, channel marketing, or channel sales roles in B2B (dedicated to trade distribution) domain
3+ years in market/customer facing operations involving different go-to-market models
3+ years in managing design and production of channel-specific marketing support materials with ability to maintain creativity and professionalism in a fast-paced, rapidly changing environment
Experience in building in lead generation campaigns and working in trade eco-system
Demonstrated understanding of business operations, marketing principles and management skills and techniques
Strong commercial communication skills
Flexible team player and self-motivated
Target oriented; problem solving skills.
We kindly inform that we contact only with chosen candidates.
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